Don’t Believe people care about your website.
What’s keeping you in business? Your customers, right? So if that’s the case why do some many companies design websites for their own needs, and not for those of their customers.
It gets worse, visitors to your website aren’t staying long, they’re quickly moving on to one of your competitors’ sites.
When creating your website ask yourself:-
The Guild of Professional Beauty Therapists is the UK’s largest trade body within the professional beauty industry. The Guild has over 6,000 members, all of whom are fully qualified beauty and holistic therapists. Guild Gazette is their bi-monthly 68 page glossy magazine and The Other Design Agency was invited to submit concepts and sample page layouts. Happy with the initial work, The Guild sent over the copy for the January/February edition in early December. Only days later the artwork was print ready and in the first week of January the magazine was mailed out to their members.
Creative design should be engaging, beautiful and rewarding and it shouldn’t be a bottomless pit into which you just throw money. It is paramount that you commission an agency that puts your “return on investment” ahead of their own agenda. An agency that is only interested in creativity is actually not a good agency to work with. When you commission an advertisement, a website or a brochure it needs to have a discernible effect on the bottom line.