Web Design Pricing
The brief was to develop a greater online presence for a retail fashion brand in the competitive women's jewellery market that is cost effective. The media was principally the web, in both HTML and Flash to build a canvas for future developments.
The target market was retail outlets globally, predominantly fashion buyers and retail business owners with the brand positioned as an A-list fashion brand with coverage to match. Sophisticated yet approachable.
To have developed an online catalogue that increases product accessibility as well as lifting the brand image at the same time. In this way cost effectiveness was considered as maximising not only traffic in pure numbers, but also targeted to the very group that would increase the rate of conversion. Compared to the cost of a new retail outlet, the cost of producing this site was less than 2% of the total cost of a shop.
Good and Bad Design Agencies
Our experience is that tried and tested business principles are the best.
A web-design firm or SEO Consultancy that has been in business for more than 5 years (bearing mind that Google has been around less than 20 years from its first inception) will be able to offer not only web knowledge and skills, but business acumen too.
They will be able to include in their brief:
- understanding of the customers, and their need for traffic and conversion
- building two way relationships with them and
- keeping the message focused.
- We have finished the arguement on who is the best SEO consultant in the UK rankings are here